CDM 2011


CDM 2011 – Rizzoli Beijing

April 12–17, 2011
Salone Int’l del Mobile – Milan Design Week
Pasticceria (Via Tortona) | Milano, IT




graphic design and media kit ::  ourwork.is

CDM – China Design Market returned to Salone del Mobile in Zona Tortona for the fourth year in a row, featuring a brand new exhibition sporting the creative research of China-based designers and studios as inspired by the different yet unique urban cultures of two of its greatest cities, Beijing and Shanghai (see WoYou – Beijing & Shanghai Travelogues in Design). The show is accompanied by a thematic showcase presenting the latest lines of products in casa Lenovo, long supporter of CDM together with Rizzoli Beijing and BIDC (Beijing Industrial Design Centre). This installation was designed by LI Naihan to present Lenovo’s newly released Le Phones and Le Pads, and was conceived as an abstract environment inspired by vintage video games (eg., PacMan and Super Mario Brothers).

Art direction included curating, concept and editing of the catalogue as well as the media kit.

promoted by :: Beijing Municipal Science and Technology Commission
main organizer :: BIDC (Beijing Industrial Design Centre)
supported by :: Beijing International Design Week & Lenovo
co-organizer :: Rizzoli Beijing (RCS Media Group)
art direction :: BAO Atelier


CDM 2011


CDM 2011 – Rizzoli Beijing

April 12 – 17, 2011
Salone Internazionale del Mobile – Milan Design Week
Pasticceria (Via Tortona) | Milano, IT


graphic project and media kit ::  ourwork.is

The catalogue for the CDM 2011 project was realized as a publication integral to the exhibition WoYou: Beijing & Shanghai Travelogues in Design. Conceived in the form of a travel journal, each of the 10 design projects were therein presented through individual stories where the research processes and narrative inspiration behind the creative work were featured in dedicated, richly illustrated articles.